Clarify the story.
Execute the system.
Optimize the revenue.
Until ~$250M, your CEO is the brand. We make the CEO the chief storyteller, connector, and communicator; then operationalize that story across a GTM operating system that compounds pipeline, win rates, and expansion.
CEOs: Align Your Team, Clarify Your Narrative, Accelerate Results.
68% of senior leadership teams cite misalignment as the top reason for missing business goals.
The cost of inaction? Slower growth, wasted resources, missed market opportunities.
Your CEO narrative isn’t just a story—it’s the engine for alignment, velocity, and market trust. Our GTM C.E.O. System turns vision into results across teams, customers, and partners.
With GTM Value, CEOs gain:
- A unifying narrative—crafted and led by you, the chief storyteller
- The GTM C.E.O. System—Clarify, Execute, Optimize: a framework that aligns every team
- Measurable results—pipeline velocity, increased win rates, profitable expansion
Your next era of growth starts when story and system align.
Raise Your Tech Company's Valuation
For CEOs: Narrative Meets GTM System. Achieve clarity, alignment, and business velocity
Aligning your strategy and story to drive pipeline, win rate, and profitable expansion. Great companies eliminate siloed efforts and create a repeatable, compounding revenue engine. Most companies are underperforming because GTM is fragmented—great tactics, no unifying story, and no operating cadence. Until about $250M, your CEO personifies the business; when their narrative leads, trust and velocity follow. We install two compounding programs: a CEO Narrative that makes your market care and a GTM C.E.O. System that aligns marketing, sales, and CS to Clarify, Execute, and Optimize. The result is a unified story that sells and a system that scales; measured by pipeline velocity, win rate, and payback, in weeks not quarters.
What is GTM Value?
GTM Value is the intrinsic worth that a cohesive and strategic Go-To-Market (GTM) approach contributes to a technology or professional services company, directly enhancing its overall valuation.
By treating GTM as a valuable asset—integrating marketing, sales, and customer success efforts—companies can minimize waste, reduce costs, and maximize market impact. This optimized alignment drives revenue growth, delivers a competitive advantage, and increases the company's IPO and acquisition value.
Companies must balance growth with profit. We are exiting an era of undisciplined growth at all costs for many companies and investors. Companies gain an edge when their GTM engine is based on profit.
Companies helped:
Unleash Competitive Advantage
CEO Narrative™ for Growth
Your CEO Narrative™ is the linchpin for trust, alignment, and growth. We help you clarify and operationalize a compelling message that rallies your team, wins leadership buy-in, and opens doors with ideal clients. When your story leads, results follow.
Go-to-Market Clarity and Execution
Are you struggling to create growth and profitability? Our GTM C.E.O. strategy aligns your team to achieve both, replacing unsustainable growth-at-all-costs approaches. We will show you how to achieve growth and profit with a holistic strategy created with GTM clarity.
Account Marketing and Expansion
You want to stop chasing accounts that will never close and wasting valuable resources. Is your GTM team in sync on your Ideal Customer Profile, account buying teams, and unique positioning? We'll do the work to target better, create the messages accounts needed and help your teams work together to win.
Get in touch
Send us a message and we'll get back to you as soon as we can.
FAQs
Frequently Asked Questions
What are all of the services GTM Value offers to B2B tech companies?
B2B tech leaders are guided from GTM loss or stall to GTM Value. The three strategic areas or methodologies are focused on GTM Strategy and Execution, Account-based-everything, and Partner Smart Growth.
What makes GTM Value different from marketing consultants?
What a company focuses on becomes the expertise it delivers. GTM Value is passionate about creating a GTM culture that integrates and aligns marketing, sales, and customer success at the core. Other parts of the organization are recruited to support the core GTM team and address the entire spectrum of activities required to bring your offerings to market and ensure your success.
You'll want to think much bigger than marketing. Therefore, you need more than a marketing leader. GTM Value offers you someone who has been an executive leader, board member, partner leader, and CEO advisor. Those credentials are nearly impossible to find with marketing consultants, fractional CMOs, etc.
Why kind of guidance should you look for to increase GTM Value and build sustainable revenue?
Someone with deep credentials and experience in marketing, sales, customer success, product management, partnerships, technology services, and finance would be best.
Having proven success in working with the CEO and the boardroom is critical. These collective experiences speed up alignment, communication, and results.
GTM Value is about executing at a high level and using conversion metrics to make adjustments.
How do we get the conversation started?
Just fill out the form on the GTM value home page or send me a note at [email protected]. We'll start there.