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<h2>Understanding the GTM Framework</h2>
The Go-To-Market (GTM) strategy is a crucial blueprint for businesses aiming to launch a product or service effectively. Despite its importance, many companies struggle with common pitfalls that can derail their efforts. Understanding the GTM framework is essential to avoid these traps and to ensure a successful launch.

The GTM strategy typically includes market research, product positioning, and sales and marketing strategies. However, even the most well-prepared plans can face challenges if not executed properly. Engaging with industry experts can provide valuable insights and guidance to navigate these potential hurdles.

<figure id="figure-3xt9jh60qmgbe794c"><img id="3xt9jh60qmgbe794c" src="https://media.gettyimages.com/id/2156941188/photo/kpi-key-performance-indicator-business-analysis-concept-businessman-use-laptop-to-show-kpi.jpg?b=1&s=2048x2048&w=0&k=20&c=8Pn1Xz-L53b_4b425lpLEiZ3V-MBdCop9REyiZNij40=" alt="business strategy" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Identifying Target Audience Mistakes</h2>
One of the most critical aspects of a GTM strategy is identifying and understanding your target audience. Many companies make the mistake of casting too wide a net, hoping to attract anyone and everyone. This can dilute your messaging and reduce the effectiveness of your marketing campaigns.

To avoid this pitfall, conduct thorough market research to define your ideal customer profile. Use data-driven insights to create targeted buyer personas that guide your marketing efforts. By focusing on specific segments, you can tailor your messaging to resonate with potential customers more effectively.

<figure id="figure-1a69y4uvsnmgbe794c"><img id="1a69y4uvsnmgbe794c" src="https://media.gettyimages.com/id/2233020848/photo/target-audience.jpg?b=1&s=2048x2048&w=0&k=20&c=FrZneXhn--30CtmKOh7f5z-QeoUKuia-7FEBLONzIkA=" alt="target audience" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Avoiding Product Positioning Errors</h2>
Product positioning is another area where companies often falter. Miscommunicating the value proposition or differentiators of your product can lead to confusion and disengagement among potential customers. Ensure that your product's unique selling points are clear and compelling.

Industry experts recommend conducting competitive analysis to understand how your product stacks up against others in the market. This will help you identify gaps that your product can fill and craft a positioning statement that highlights its benefits and uniqueness.

<h2>Streamlining Sales and Marketing Alignment</h2>
A common pitfall in GTM strategies is the lack of alignment between sales and marketing teams. When these departments operate in silos, it can result in mixed messages and inefficient processes that hinder the overall strategy.

To foster collaboration, establish open lines of communication between sales and marketing teams. Develop shared goals and metrics to ensure everyone is working towards the same objectives. Regular meetings and updates can also help maintain alignment and adapt strategies as needed.

<figure id="figure-ffbfmfhjfmgbe794c"><img id="ffbfmfhjfmgbe794c" src="https://media.gettyimages.com/id/639339856/photo/sharing-experience-and-expertise-for-an-excellent-brainstorming-session.jpg?b=1&s=2048x2048&w=0&k=20&c=1A8-UO3scExLehP2AaZwVDROcJBHAo2Iqgjvz_61gm4=" alt="sales marketing collaboration" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Ensuring Effective Execution</h2>
Even the most meticulously planned GTM strategies can fail if execution is lacking. Many companies underestimate the resources and time needed to implement their plans successfully, leading to rushed launches or missed opportunities.

Experts suggest creating a detailed implementation timeline with clear milestones and responsibilities. Assign dedicated teams or individuals to oversee different aspects of the launch, ensuring accountability and progress tracking. Regular reviews can help identify any issues early on, allowing for timely adjustments.

<h2>Leveraging Technology for Success</h2>
In today's digital age, leveraging technology is vital for a successful GTM strategy. Failing to utilize appropriate tools and platforms can limit your reach and engagement with potential customers.

Consider investing in Customer Relationship Management (CRM) systems, marketing automation tools, and analytics software to streamline processes and gain valuable insights. These technologies can help optimize your strategy by providing data on customer behavior, campaign performance, and market trends.

<figure id="figure-efsdciqoodmgbe794c"><img id="efsdciqoodmgbe794c" src="https://media.gettyimages.com/id/1402667894/photo/energy-lecture-screen.jpg?b=1&s=2048x2048&w=0&k=20&c=3J-bau-WbO9EYG497Fn87hT2B0zQs_LAcpJ328ioR90=" alt="business technology" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Learning from Industry Experts</h2>
To navigate the complexities of GTM strategies, learning from industry experts is invaluable. They can provide insights into best practices, common pitfalls, and innovative approaches that have worked in similar scenarios.

Engage in industry forums, attend webinars, read case studies, and consider consulting with professionals who specialize in GTM strategies. By tapping into their knowledge and experience, you can avoid common mistakes and enhance your chances of success.

In conclusion, avoiding common GTM pitfalls requires careful planning, execution, and continuous learning. By addressing these key areas with the guidance of industry experts, you can create a robust GTM strategy that drives growth and success for your business.

Common GTM Pitfalls and How to Avoid Them: Advice from Industry Experts

Male entrepreneur talking while analyzing business reports in the office.

Every CEO knows the drill: record a town hall, create sales videos, produce LinkedIn content, make recruiting clips, update the board. Hours spent repeating the same strategic narrative without tailoring it for each audience.<h3>The Wrong Message to the Wrong Audience</h3><figure id="figure-1bylwngiphmgbdg2w9"><img id="1bylwngiphmgbdg2w9" src="https://cdn.durable.co/blocks/39lBgtkuHft3fBRZQy1lRfURchsxWFq7lBaPrizhgPj7WvBYm3wTx8QOpj3n6qjQ.png" alt="Sending the wrong messages to the wrong audience" title="Sending the wrong messages to the wrong audience" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/39lBgtkuHft3fBRZQy1lRfURchsxWFq7lBaPrizhgPj7WvBYm3wTx8QOpj3n6qjQ.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Most CEOs are forced to choose between saying everything to everyone (and resonating with no one) or saying nothing at all.<h3>When Strategy Isn't Clear, Everything Suffers </h3><figure id="figure-5ly0wiujxmgbdjn7d"><img id="5ly0wiujxmgbdjn7d" src="https://cdn.durable.co/blocks/35QoJOOD65zYG2i6ByH0aqkHq95UtWK9G4WdzjknB6UjQWOOEwSLXIVdRRVMWvR8.png" alt="When strategy isn't clear, deals stall, talent walks away, and no one is inspired." title="When strategy isn't clear, deals stall, talent walks away, and no one is inspired." class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/35QoJOOD65zYG2i6ByH0aqkHq95UtWK9G4WdzjknB6UjQWOOEwSLXIVdRRVMWvR8.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>What If You Could Record Once and Work Everywhere?</h3><figure id="figure-gxdhxeg4hgmgbdmhpp"><img id="gxdhxeg4hgmgbdmhpp" src="https://cdn.durable.co/blocks/2Fjrmo9bOjjMwlceetQyyENFnXThkaKJP2C0Lw9O8xQfHaQmoO8Y16MUgkdZUk4b.png" alt="Record 45-minute strategy session once on camera, deploy everyone" title="Record 45-minute strategy session once on camera, deploy everyone" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg selected" style="aspect-ratio: 3/2; object-position: undefined undefined;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2Fjrmo9bOjjMwlceetQyyENFnXThkaKJP2C0Lw9O8xQfHaQmoO8Y16MUgkdZUk4b.png" data-mce-style="aspect-ratio: 3/2; object-position: undefined undefined;" data-mce-selected="1"></figure><h3>Introducing CEO Cuts</h3><a data-mce-href="https://gtmvalue.com/solutions/ceo-cuts" href="https://gtmvalue.com/solutions/ceo-cuts" title="CEO Cuts - The CEO Narrative Communication Strategy">CEO Cuts</a> is a systematic approach to making your narrative visible, consistent, and reusable across every stakeholder group. Transform one strategic recording into 6-8 audience-specific clip packages.<figure id="figure-nnok7qamsmgbdtu3n"><img id="nnok7qamsmgbdtu3n" src="https://cdn.durable.co/blocks/32G7rdOhyKSQtsVk83vYKoDJCTzYmUvNpHrZ3K9f2r6KzWbrKzXPmsmYfEAk1Un9.png" alt="Make your narrative consistent and get 6-8 videos." title="Make your narrative consistent and get 6-8 videos." class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 3/2; object-position: 15% 50%;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="15%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/32G7rdOhyKSQtsVk83vYKoDJCTzYmUvNpHrZ3K9f2r6KzWbrKzXPmsmYfEAk1Un9.png" data-mce-style="aspect-ratio: 3/2; object-position: 15% 50%;"></figure><h3>Stop Repeating Yourself. Start Resonating.</h3>Your strategy deserves to be heard clearly by every audience that matters. CEO Cuts ensures your message lands with precision, every single time.Ready to transform how you communicate your vision?

You've Said It Six Times This Quarter. And Still, Nobody Got the Message.

Happy middle aged business man ceo working on laptop sitting in office. Portrait

<h2>Understanding the Fractional Executive Trend</h2>Not a Trend, a Revolution: The Fractional Executive role has surged 57% since 2020. I present what is driving this shift.&nbsp;<figure id="figure-h4fp6hb9dfmecxyezb"><img id="h4fp6hb9dfmecxyezb" src="https://cdn.durable.co/blocks/271Zubje8wYWKsC6AwKd3itVZDscdtNanwEvTO2L4e5CL7WkM32GsBaL1JmHJ0BY.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 3/2; object-position: center center;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/271Zubje8wYWKsC6AwKd3itVZDscdtNanwEvTO2L4e5CL7WkM32GsBaL1JmHJ0BY.png" data-mce-style="aspect-ratio: 3/2; object-position: center center;"></figure>Warning, there will be many people who call themselves fractional executives, but like any profession, expect quality issues. Try to find the top 10% who are more than "fractional CMOs" for example. Look for business athletes who can work across departments.<figure id="figure-pl8dx2kbxmecy33r4"><img id="pl8dx2kbxmecy33r4" src="https://cdn.durable.co/blocks/18KCKb8dPOhzg4UsbbuHlRqU9SXXwaFnZbyNltAwJxkM2EQsOmpH70z9YQfTGRZ4.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/18KCKb8dPOhzg4UsbbuHlRqU9SXXwaFnZbyNltAwJxkM2EQsOmpH70z9YQfTGRZ4.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Choose fractionals who have at least 10 years of being a successful VP or C-level, have presented in multiple public company boardrooms, and have a leadership track record anyone would want.&nbsp;<figure id="figure-cbag0f6aamecy5liy"><img id="cbag0f6aamecy5liy" src="https://cdn.durable.co/blocks/1dOzP3NZ9IOjIquIMF1dVwarvpSbIINvB3VdURErk3qWePUwpTtTWL64sMoOkoii.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1dOzP3NZ9IOjIquIMF1dVwarvpSbIINvB3VdURErk3qWePUwpTtTWL64sMoOkoii.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>If you're a CEO, you deserve more leverage (strategy, execution, collaboration) from this role.<figure id="figure-jueb8eweqvmecy644l"><img id="jueb8eweqvmecy644l" src="https://cdn.durable.co/blocks/1aaUiwnUHf03LIU7EfI9vHUY8jcKEa9yRckz4cvXUkSFGAl4Tu1mchalkMUKJAaB.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 3/2; object-position: center center;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1aaUiwnUHf03LIU7EfI9vHUY8jcKEa9yRckz4cvXUkSFGAl4Tu1mchalkMUKJAaB.png" data-mce-style="aspect-ratio: 3/2; object-position: center center;"></figure>Not every company needs a fractional executive, but for a growing number of companies in our AI Era, it is becoming the preferred choice.The CEO's GTM Partner,John

The Rise of the Fractional Executive: A 57% Surge Since 2020

Businessman walking up staircase with colorful line graph

CEOs continue to be confused about GTM ownership.&nbsp;Part of the confusion is caused by our failure to parse and break down the conversation correctly.Who owns Go-to-Market (GTM)? Ask a CRO, they’ll say “me.” Ask a CMO, and they’ll say, “Obviously, me.” Meanwhile, CEOs are busy “visioning” while sales and marketing build fiefdoms.&nbsp;Here’s the truth: GTM is too important to be left to any single function.McKinsey &amp; Company, Bain &amp; Company, Harvard Business School, and GTM Partners agree. The 2010 playbook states that sales owns revenue, marketing owns leads, and product ships features. But it's 2025.That growth playbook is siloed, slow, and stuck in time. You can expect 20% less revenue. We scapegoat the CRO and CMO when the real culprit was the legacy GTM strategy.&nbsp;<figure id="figure-22cimjrtamccixfry"><img id="22cimjrtamccixfry" src="https://cdn.durable.co/covers/30UGjZ4kXyqIGvSFDG19QJFX9ZqbmtwYnuhkxQSe6pjQAH2XSVRArQ6QQJbH6ETJ.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure><blockquote>We scapegoat the CRO and CMO when the real culprit was the legacy GTM strategy.</blockquote>The new reality? GTM is a team sport that needs a cohesive playbook like the GTM Partners GTM OS. The CEO sets the vision and alignment. A cross-functional leader (COO, CGO, or a fractional exec) orchestrates holistic execution. Sales, marketing, product, and customer success are all at the table.Why? The most robust accounts don’t care about your org chart; they are informed, practice team-buying, require cross-departmental decision support, and hate it when you waste their time.They care about a seamless experience from first touch to renewal and expansion. When GTM is owned by one function, you get turf wars and missed targets. When the CEO owns GTM, you get alignment, velocity, and growth.Stop building empires. Start building GTM teams. GTM is the most effective engine for durable growth, and it’s time the CEO drives.&nbsp;GTM Partners has proven executives, including me, who are ready to help you prioritize.💙 Your Accounts!PS. Contact me if you want a free GTM assessment to get started.

Why Go-to-Market Can’t Be Signed Away to Sales or Marketing

🎭Everyone wears a mask, and that's normal.🧊 Like icebergs, people reveal only a small portion of themselves in the workplace.&nbsp;What we see above the waterline - their professional persona - is 10-20% of who they are.<figure id="figure-shy7flpmupm6vf8r7d"><img id="shy7flpmupm6vf8r7d" src="https://cdn.durable.co/blocks/2fdTJxS91qLDuE7X6TLIJclo1Zsl6hmkYA2qg7UiQv4hmYctgQskbKWbk1nXmqvV.png" alt="Iceberg representation of people" title="Iceberg representation of people" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: 50% 50%;" data-corners="default" data-aspect="16:9" data-caption="People are Icebergs" data-positionx="50%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2fdTJxS91qLDuE7X6TLIJclo1Zsl6hmkYA2qg7UiQv4hmYctgQskbKWbk1nXmqvV.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 50%;"><figcaption class="body-normal text-gray-500 mt-2">People are Icebergs</figcaption></figure>The CIA teaches its agents that there are three versions of ourselves:&nbsp;🔵Public - how we appear to others 🔵Private - what your close friends or family knows 🔵Secret - often you don't share due to fear of rejection<blockquote>Many secrets stay hidden forever</blockquote>In business, we typically only interact with the public version, unaware of the vast private experiences, challenges, and circumstances lurking beneath the surface. You can forget about knowing about the secret self. Even their spouse or partner is a stranger to this land, and many secrets stay hidden forever.Why is this important? Let’s say someone on your team misses a meeting, and you decide it’s a good time to let that subordinate know they are in big trouble.&nbsp;You could have inquired why they missed the meeting. Instead, you flexed your authority when that person had responded to a medical emergency for their child. How’s that feeling now, tough guy?When you communicate with anyone in business, you must check your emotions. This can be challenging when you're tired, overwhelmed, or frustrated. You are also a human being with layers.Here are some human first principles I've learned:1️⃣ Lead with curiosity, not judgment. 2️⃣ When someone seems "difficult" or "resistant," remember: you're likely seeing a response shaped by what is below the surface you can't see. 3️⃣ Create psychological safety (avoid psychopaths!) 4️⃣ Make it okay for people to share glimpses of what's below the surface. A simple "How are you doing?" can open doors. 5️⃣ Balance candor with compassion. 6️⃣ Direct communication is vital, but it must be delivered with the understanding that everyone carries hidden burdens. 7️⃣ Normalize "I don't know the full picture." 8️⃣ You can start conversations acknowledging that you're working with limited information about someone's reality. 9️⃣ Check your assumptions 🔟 Before reacting to someone's behavior, pause and remember: there's always more beneath the surface.The most effective leaders recognize that every colleague is like an iceberg—complex, deep, and largely unseen. Communicating with this awareness creates more resilient workplace relationships.&nbsp;Do you embrace the unseen when communicating with colleagues? &nbsp;

Leadership: Everyone Wears a Mask

a computer generated image of the letter a

Rethink how your GTM teams will use AI in the next five years.&nbsp;Having a clear path and ensuring you are making annual progress is key.What companies often do is assume people will get it and they don’t. They assume everyone sees the same future and they don’t.&nbsp;<blockquote>AI will fundamentally reshape GTM teams</blockquote>Over the next five years, AI will fundamentally reshape B2B tech Go-to-Market (GTM) teams, driving efficiency, personalization, and scalability while reducing reliance on manual processes. Here’s the breakdown:Team Size &amp; Organization:AI will reduce headcount in repetitive roles (e.g., content creation, data entry) but spur demand for hybrid roles like AI strategists, data analysts, and ethics specialists. Teams will shrink operationally but expand in technical and strategic functions. Cross-functional “AI pods” will emerge, blending marketing, sales, and product teams to leverage shared AI insights.<figure id="figure-m4t37greigm6qnqque"><img id="m4t37greigm6qnqque" src="https://cdn.durable.co/blocks/38m8TO8gOjTJIdUkmBXuSJa19lkfqx6ohjapCt8cr2WGFTtbFuLuoQRKLVlh2IfK.png" alt="AI Working with B2B GTM Teams" title="AI Working with B2B GTM Teams" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="AI Working with B2B GTM Teams" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/38m8TO8gOjTJIdUkmBXuSJa19lkfqx6ohjapCt8cr2WGFTtbFuLuoQRKLVlh2IfK.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">AI Working with B2B GTM Teams</figcaption></figure>Content &amp; Campaigns: AI will automate 60–70% of content creation (blogs, emails, videos) while enabling hyper-personalized campaigns via predictive analytics (ON24, Forbes).Lead Generation &amp; Sales: AI-powered chatbots and intent-data tools will qualify leads in real time, reducing sales cycles by 30–40% (McKinsey, Realm B2B).Customer Insights: Generative AI will analyze buyer behavior to predict churn, upsell opportunities, and pricing strategies, shifting teams from reactive to proactive engagement (ScienceDirect).Operational Efficiency: AI agents will handle tasks like CRM updates, meeting summaries, and compliance checks, freeing 20–30% of workforce capacity (Forbes, Columbia insights).<figure id="figure-l8cf5y349am6qns25t"><img id="l8cf5y349am6qns25t" src="https://cdn.durable.co/blocks/35DRt1Qlc5oFxt49aU5mekaX6acKIfKOrPWC3dq0yZeFPptdiX76WhzZosB5rs15.png" alt="Improve Marketing and Sales Efficiency with AI" title="Improve Marketing and Sales Efficiency with AI" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Improve Marketing and Sales Efficiency with AI" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/35DRt1Qlc5oFxt49aU5mekaX6acKIfKOrPWC3dq0yZeFPptdiX76WhzZosB5rs15.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Improve Marketing and Sales Efficiency with AI</figcaption></figure><h3>B2B Teams Challenges &amp; Shifts:</h3>Skills Gap: Demand for AI-literate talent will surge, requiring upskilling in prompt engineering and data storytelling. Ethics &amp; Trust: Teams will prioritize transparency in AI-driven decisions (e.g., pricing, targeting) to maintain buyer trust. Agility: Hierarchical structures will flatten as AI democratizes insights, empowering junior staff to make data-backed decisions. <figure id="figure-e55xh9zugem6qnuoh7"><img id="e55xh9zugem6qnuoh7" src="https://cdn.durable.co/blocks/129JZANPirb3dN2ruOhWjSuIWYLcjOCv9yMl1nWKWyMzBApqfJPCFgzdugXFTR3s.png" alt="Navigating AI Transformation" title="Navigating AI Transformation" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Navigating AI Transformation" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/129JZANPirb3dN2ruOhWjSuIWYLcjOCv9yMl1nWKWyMzBApqfJPCFgzdugXFTR3s.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Navigating AI Transformation</figcaption></figure><h3>In sum</h3>By 2029, AI will compress GTM timelines, enable 1:1 engagement at scale, and force teams to prioritize creativity over execution. Companies slow to adapt risk losing 20–30% market share to AI-driven competitors.💙 Your Accounts!

Rethinking GTM and AI over the Next 5 Years

GTM Value

My business is a GTM consultancy business where I help tech B2B enterprise companies with their marketing, sales, and account growth. In addition, I help the CEO tell their story to the marketplace and internally.

Blog

Common GTM Pitfalls and How to Avoid Them: Advice from In...

You've Said It Six Times This Quarter. And Still, Nobody ...

The Rise of the Fractional Executive: A 57% Surge Since 2020

Why Go-to-Market Can’t Be Signed Away to Sales or Marketing

Leadership: Everyone Wears a Mask

Rethinking GTM and AI over the Next 5 Years