Executive insights, one clip at a time.
CEO Clip
The CEO Clip package makes the CEO’s narrative visible, consistent, and reusable—once on camera; then everywhere your 6-8 stakeholder groups need the aligned messages. Get interviewed by someone who has led growth on the inside as a board member and as an executive on a $1B and $750M sale.
Stop Saying the Same Thing Six Times
You record a town hall. Sales asks for a customer video. Marketing wants LinkedIn content. HR needs recruiting clips. Your board wants an update. It becomes hours of saying much of the same thing without enough fine-tuning for the audience involved.
Imagine if you were selling a new product feature to an enterprise prospect's CFO who was only concerned about ROI. The CFO needs a personalized value message that fits their concerns.
Each audience needs different proof. Your board wants metrics. Your prospects want outcomes. Your team wants direction. Right now, they're all getting the same generic update—or nothing at all.
Your Team Doesn't Know Your Strategy
And the data proves it.
Here's the Fix
One quarterly strategy session on camera. We turn it into everything.
You spend 45 minutes talking through the quarter—what's working, what's next, what you're watching.
We turn that into 6-8 CEO Clip packages, each one tailored for a specific audience and ready to use.
What You Get Each Quarter
- Full video + audio (30-40 min)
- Executive summary (1 page) + show notes
- We can place your full video on the CEO Clip channel on YouTube and post the Podcast, raising your visibility for the long-term
The Clip Packages (6-8 audiences)
- 2-3 short videos per audience (60-120 seconds each)
- Headlines, captions, and CTAs written for each group
- Formatted for LinkedIn, YouTube, Slack/Teams, email
The Internal Toolkit
- CEO all-hands intro script
- Slack/Teams post copy
- Sales enablement blurb for prospect conversations
- Compliance guardrails and review workflow
What Each Audience Gets
*Your CEO Clip package is tailored for each project.
Employees
Here's what good looks like this quarter + the wins worth celebrating. CEO Clip: 2–3 internal clips that aligns priorities in the CEO’s words to the business (2–3 min each)
Customers
Outcome story with metrics and what's coming next quarter. CEO Clip: Vision + roadmap clip that links investments to authentic customer outcomes
Prospects
90-second problem/solution POV with a low-risk next step. CEO Clip: Watch before first call CEO POV clip (60–90s) build trust and to set context and urgency
Candidates
Culture, velocity, the bar, and why this is the moment to join. CEO Cut: how we operate (principles, expectations, growth paths) and who we serve
Board/Investor
Leading indicators, capital discipline, risks you're managing. CEO Clip: Crisp “why now/why us/what next” clip tied to 3 priorities and KPIs
Partners
Integration roadmap and joint wins. CEO Clip: Short enablement clip on joint customer wins and why you're all in with partners
Influencers
How the category is shifting and where you're placing bets based on the industry and analysts. CEO Clip: Analyst‑grade POV clip articulating market shift, differentiation, and customer proof
Values
Your stance on community standards, responsibility, and ethical behavior. CEO Cut: Local impact/employment clip for civic engagement and press
Why the CEO Narrative Works
Imagine, as CEO, you spent 45 minutes recording. Sales used the prospect clip in 23 deals. Recruiting shared the culture clip with 40+ candidates. The board got a 90-second update they could forward to their LPs. How much time are you saving? How much productivity are you adding by keeping your stakeholders in alignment?
One source of truth. Multiple high-signal touchpoints. No frequency overload.
Next Step
Book 60 minutes. Send me your next 90-180 days of focus, top 3 wins, and any concerns.
I'll draft your list of interview questions and sample clip scripts before we meet. We'll record the following week and deliver your master video + 6-8 clip packages within 10 business days.
Our prep call irons everything out and by having an experienced executive as your guide, you'll have a great interview every time.
Built for $10M–$100M companies. CEO or CEO-chosen executive only agreement. No heavy internal coordination required, but I'm happy to work with your teams.
CEO Clip FAQs
Why is the CEO Clip package so unique?
1. Executive Interviewer credibility ($1B+ exits, board experience)
2. Strategic interview design (not just "record a video")
3. Audience-specific clip packaging (6-8 tailored deliverables)
4. Quarterly cadence (systematic, not one-off)
5. Minimal CEO time investment (2 hours total)
How much CEO time does this actually take?
About 2 hours total per quarter: 60 minutes for the prep call, where we design your run-of-show, and 45 minutes for the recording session. Everything else—editing, clip creation, copy, and distribution kits—we handle.
Can we do this remotely or does it need to be in-studio?
Either works. Most CEOs record remotely via a video podcasting software platform we use with good lighting and a decent mic. If you prefer in-studio production, we can arrange that too.
What if we need to keep certain topics confidential?
We establish red lines and compliance guardrails during the prep call. Sensitive items go through your legal/finance review before any clips are finalized. You have full approval over everything before it goes out. We can also edit out anything you don't want in the whole video or clips.
Is this only for B2B Tech companies such as SaaS, AI, or IT Services?
CEO Clip packages work for any company with multiple stakeholder audiences, including B2B services, hardware, marketplaces, or enterprise software. If you're $10M–$100M and need consistent messaging across teams, this fits.
What if we're still figuring out product or service-market fit?
This works best when you have a clear quarterly narrative to communicate. If you're pre-PMF and strategy is shifting weekly, wait until you have 90+ days of stable direction to communicate.
Do we need a marketing team to use the videos?
No. We deliver everything formatted and ready to use—headlines, captions, CTAs, and platform-specific files. Your team (or you) can post directly to LinkedIn, Slack, email, or YouTube without additional production work.
What happens if the CEO doesn't like the first draft?
We review clips together before final delivery. If something doesn't sound right or needs adjustments, we revise it. The goal is for every clip to sound authentically like you and not scripted or over-produced.
Can we update clips mid-quarter if strategy changes?
Yes, but we recommend sticking to the quarterly cadence for consistency. If something major shifts (acquisition, pivot, crisis), we can do a mid-quarter refresh with new clips.
Who owns the footage and clips?
You do. All raw footage, edited videos, and clips are yours to keep and reuse however you want.
How do we measure if this is working?
Track clip usage across teams: How many deals did sales share the prospect clip in? How many candidates watched the culture clip? Did board members forward the investor update? You might be surprised how many of your stakeholders including prospects will watch the video and you'll never know until you talk to them.
How is this different from hiring a video agency?
Most agencies focus on production quality, rather than narrative strategy for the business. They have not walked in the shoes of a tech executive. CEO Clip is designed by someone who's been a successful board member and executive, so the interview questions, clip angles, and audience targeting come from successful operating and leadership experience, not a creative brief.
Why not just have our marketing team do this?
They can. But most marketing teams don't have the executive context to ask the right questions or the experiences to ask followup questions that help the CEO communicate their most insightful messages. This is a proven executive-to-executive engagement that produces assets your team can then use and distribute.
Still have questions?
Click Get in Touch at the top of any GTM Value website page.