GTM Value

John W. Ryan

John W. Ryan is an executive advisor specializing in accelerating go-to-market (GTM) results for B2B high-tech companies.

With decades of experience in marketing, sales, and customer success, he helps organizations drive growth, increase valuation, and achieve operational excellence.

Credentials & Results

  • 20+ years advising and leading B2B enterprise companies
  • Executive roles: CMO, VP of Marketing, & Business Unit GM
  • Board member at Webtrends (sold at 20X revenue)
  • Led M&A projects with 15X–20X multiples
  • Trusted advisor to CEOs, investors, and boards
  • Experience with Fortune 100s and high-growth startups

Expertise

  • Proven track record of GTM turnarounds and profitable growth
  • Deep expertise in integrating marketing, sales, and customer success
  • Leadership in high-stakes M&A and operational transformation
  • Rare blend of executive experience across marketing, alliances, and sales
  • Recognized thought leader and author on enterprise buying behavior

What companies has John W. Ryan helped grow?

John has driven growth and profitability for mid-sized companies such as Crossfuze, Ippon, RocketRez, and Empyrean.

He has also led strategic projects for major technology firms, including Gartner, Grant Thornton, IBM, and Siemens.

What is John’s experience with mergers and acquisitions?

John has led multiple M&A initiatives, achieving 15X and 20X acquisition multiples. He recently managed communications for a successful acquisition and has extensive experience on both the buy and sell sides.

What makes John W. Ryan’s GTM approach unique?

John integrates marketing, sales, and customer success to deliver rapid, sustainable results. His hands-on leadership has transformed sales operations for multi-billion-dollar companies and turned around business units from revenue decline to record growth.

FAQ
Q: What industries does John W. Ryan specialize in?
A: B2B high-tech, enterprise software, and professional services.

Q: How can I work with John?
A: Contact John via email or LinkedIn for advisory and consulting engagements.

Q: What is John’s background in sales and marketing?
A: John has held executive roles in sales and marketing, carried quotas, and led teams to break sales records.

Q: Has John published any thought leadership?
A: Yes, he is the author of “Buyer Steps” (2011), which predicted the digital transformation of enterprise buying.

BIO

John W. Ryan is a seasoned executive advisor, martial artist, and lifelong learner. He holds a 2nd-degree black belt in Hapkido and enjoys stand-up comedy, which sharpens his public speaking and business communication skills.