CEO Cuts

CEO Cuts Make the CEO’s narrative visible, consistent, and reusable—once on camera; then everywhere your stakeholders and buyers need the messages.

Stop Saying the Same Thing 6 Times

You record a town hall. Sales asks for a customer video. Marketing wants LinkedIn content. HR needs recruiting clips. Your board wants an update.

You're either saying the same thing six times—or you're saying nothing at all.

Your Team Doesn't Know Your Strategy

And the data proves it.

Here's the Fix

One quarterly strategy session on camera. We turn it into everything.

You spend 45 minutes talking through the quarter—what's working, what's next, what you're watching.

We turn that into 6-8 clip packages, each one tailored for a specific audience and ready to use.

The Business Impact of a Weak or Inconsistent CEO Narrative

Revenue friction: Buyers don’t internalize your “why now/why us,” lengthening cycles and increasing discount pressure.

GTM drift: Marketing, sales, and product tell different stories; launches and campaigns underperform.

Talent drag: Candidates and teams can’t repeat a clear narrative—hurting hiring, engagement, and execution.

Board pressure: Priorities sound different by audience—reducing confidence and operating cadence.

The CEO Cuts Solution

CEO Cuts Make the CEO’s narrative visible, consistent, and reusable—once on camera; then everywhere your teams and buyers need it.

What’s included

45‑minute CEO interview by Tech Executive
Published on the CEO Cuts YouTube channel and podcast to establish authority and create durable, discoverable thought leadership.
6–9 precision clips edited for short-form
Tailored for distinct internal and external audiences (e.g., pre‑first‑call buyer education, objection handling, post‑demo follow‑ups, launch enablement, all‑hands, onboarding, recruiting).
Distribution to internal team for us
Suggested placements, captions, and sequencing for sales, marketing, product, and people teams.

The Consequence

IF YOU DO THIS

Shorter sales cycles and higher win rates as buyers internalize your POV earlier.

One consistent GTM story across sales, marketing, and product—less narrative thrash.

Stronger hiring and retention as employees can repeat priorities verbatim.

Higher board confidence as message, metrics, and operating cadence align.

IF YOU DON'T

Continued narrative drift, slower deals, and misaligned execution.

Rising cost of sale as teams compensate with volume tactics over clarity.

Talent attrition and execution drag from unclear direction.